Ten years later, we took aim at the limited ingredient diet (LID) category with the launch of Taste of the Wild PREY. The industry had boxed LID into a tiny corner, marketing it only to pets with allergies. Our research suggested a much more ambitious opportunity. By positioning PREY as a brand with simple ingredients pet parents recognize, we broke the category out of its cage. We didn’t wait for the market to move; we moved the market, transforming niche products into a lifestyle brand for people who demand transparency and simplicity.

A few years later, market trends signaled a demand for high-quality, grain-inclusive options, so we helped promote and launch Taste of the Wild Ancient Grains. This line extension was a strategic maneuver to capture the “middle ground” before our competitors could react. By staying lean and keeping a finger on the pulse of the pet owner mentality, we ensured a successful launch, including an educational platform to continue to inform pet owners about unique proteins, ancient grains and other high-quality ingredients.

Our continued partnership is rooted in a shared DNA: we zig when the industry zags. We move deliberately, building momentum under the radar, then strike with innovations that redefine the standard. We never settle and are constantly learning, listening and evolving to stay ahead.

Our Partnership at a Glance:

• Rapid brand and product scaling that necessitated the opening of several new manufacturing plants to keep up with the demand
• Consistently owning the Best Seller status on Amazon for multiple products
• Executing paid campaigns that deliver a staggering combined lifetime ROAS of 696.1%
• Cultivating a community of over 150,000 subscribers and 136,000 social followers
• Cross-channel reputation management to mitigate industry issues, including monitoring and responding to thousands of customer messages and comments