That foundation enabled agility when it mattered most. In 2018, the Meet CoMo campaign introduced the city through locals as ambassadors sharing the vibe, culture and experiences only insiders know. When COVID hit in 2020, that platform pivoted overnight into CoMoUnity, shifting focus from visitation to community and supporting local businesses, promoting safe activities and reinforcing connection during shutdowns. Following the pandemic, the campaign evolved again to reflect a shifting cultural landscape and express the themes of unity, care and shared humanity through authentic local voices. From Meet CoMo Safely to the latest Meet Face to Place, the work has continually adapted. Each iteration wasn’t a reset — it was a response to real-world events and cultural trends in a way that maintained Columbia’s authentic voice.

This partnership thrives because it’s built for motion. We move in real time, pivot messaging quickly and use speed as a strategic advantage to outmaneuver bigger, slower cities that can’t keep up with the change. That agility has delivered tangible impact, proving that ambitious brands don’t need outsized resources to drive outsized results.

Partnership Results at a Glance

42,200 average incremental trips to Columbia
$669 average spend per party
$28.2M in incremental travel revenue
9.2% increase in hotel revenue in the first year
185,000+ additional hotel nights booked